Vehicle lettering

Your van spends hours a day on the road, on site and in car parks. Unlettered, that is advertising space going to waste which you are already paying for. The only question is how far you go: a logo with contact details, or the whole vehicle as an advertising carrier. Vehicle lettering, vehicle graphics, van signwriting and car wrapping all come up for the same kind of work; the difference is how much of the vehicle you cover.

Partial vehicle lettering

Logo, name, contact details and possibly an image on the sides and the rear doors. Affordable, quickly fitted, and already enough to be recognised. The most common choice, certainly for lease vehicles.

What works: one message, big enough to read as you drive past. A phone number on the rear doors genuinely does get written down at a traffic light; a website in small type on the side does not. What does not work is the full list of services — a van is not a brochure.

Full car wrapping

The vehicle is wrapped completely in printed film: every panel, every curve, into the corners and around the handles. Maximum impact — a wrapped vehicle actually gets looked at, including by people who normally ignore advertising.

An added benefit that often tips the decision: the paint underneath stays protected against stone chips and UV. On a lease vehicle that counts at hand-back, because the film comes off and the paint under it is in better condition than the rest of the bodywork.

Why two vehicles do not cost the same

• The vehicle type. A smooth van is quicker to cover than a car with lots of curves, ribs and inserts. A lorry curtain is a different story again.
• Cut or printed. Cut lettering and a logo in plain film is different work from a printed full wrap that has to be laid over the shapes of the bodywork.
• The number of panels involved. Just the sides, or the rear doors, the bonnet, the roof and the windows as well.
• Removal of parts. Handles, mirrors and sometimes lights come off for a clean result. That is labour.
• Preparation. A new vehicle is ready after degreasing. A five-year-old vehicle needs a thorough clean first, and sometimes old lettering has to come off.

We work that out on the basis of the vehicle that actually turns up at the door. Let us know the make, the model and the year, and we will know how much work it is.

Service life and maintenance

Reckon on five to seven years in normal use. Frequent trips through a car wash and a lot of sun shorten that noticeably. Wash by hand or in a brushless wash; a pressure washer aimed straight at a seam lifts the film.

A vehicle kept indoors or under a canopy keeps its lettering looking good years longer than one parked permanently outside in full sun.

On lease vehicles

We match the film to the length of the contract. Removable film on a vehicle that goes back after three years saves you money at hand-back — and removal is work we do as well. Ask about it up front, because choosing a film that has to come off later is not the same as choosing one that stays on for good.

For temporary use

If you want to be able to take the graphics off again — a private car, a short campaign, a vehicle you occasionally need unbranded — we supply magnetic signs. They come off and go back on in seconds.

What we do

We design to the exact dimensions of your vehicle, show you in advance what it will look like on the real silhouettes, print in-house in Olen and fit in our own workshop. The vehicle stays with us for a day; for a full wrap reckon on two.