Sponsor advertising materials

Sponsor advertising materials

Sponsor advertising materials cover everything that makes a sponsor name visible at and around your event: fence banners, arches, flags, banners, backdrops, signs and finish-line dressing. For an organiser that is not decoration but an obligation: you have sold visibility and you have to be able to deliver it, demonstrably and in the places where people actually look and take photographs.

This material is intended for sports clubs, race organisers, municipalities with their own events calendar, federations and companies that appear as a sponsor at other people's events. We think along with you about which carriers have the most effect where, and about how to produce material that lasts several editions instead of ending up in a skip after one weekend.

The carriers and where they work

• Fence banners along walking routes, barriers and public areas: the largest continuous advertising surface on a site
• Arches over the start, the finish or the entrance: guaranteed in shot at every passage
• Beach flags and banners: visible from a distance and quick to move
• Backdrops and photocalls: the image that ends up in the press and on social media

Building visibility that adds up

Distribute your sponsors across the zones deliberately. A main sponsor belongs on the arch and the backdrop, because those are the places that appear in every photograph. Spread the other partners across fence banners and flags, in a fixed grid so the whole stays calm. Avoid the reflex of putting every sponsor everywhere: that weakens all of them at once.

Think about the camera, not about the drawing. What looks good in a design disappears on site behind the crowd, equipment and lighting. The bottom fifty centimetres of a fence banner is almost always hidden by the people standing in front of it. Put your logos in the upper half.

Material and technique

PVC banner gives the most saturated colour and is the standard for fence banners and hanging banners. Mesh lets wind through and is advisable on large or high surfaces. Textile gives a matt finish without reflection and is the better choice for backdrops that are photographed with flash. Rigid boards make sense for signs that stay up for a whole season. For anything you want to reuse we specify reinforced hems, eyelets at regular spacing and prints that stand up to UV exposure.

Installation, wind and liability

Every banner outdoors catches the wind. Fence banners have to be fixed at every eyelet, fences coupled together and fitted with enough feet. Flags and arches need weighting or anchoring. When wind is forecast, large banners have to be able to come down, and that has to be practically possible with the people who are on site at that moment.

As the organiser you are liable for material that falls over or blows away on your site. So agree in advance who decides and who carries it out, and keep a simple checklist at the build.

When this is not the right approach

If you have a handful of sponsors and a small site, a set of fence banners and a backdrop is enough. A full sponsor package with dozens of carriers only pays off when you actually sell the visibility. The biggest mistake is ordering material without knowing what each sponsor has been promised contractually: you then come up short afterwards, or produce too much.

What determines the price?

The price follows from the number of carriers and their formats, the material chosen per carrier, the number of unique designs against the run per design, the finish and fixings, the weighting needed, and whether we only produce or also install and collect. Material that lasts several editions works out very differently per edition than a one-off production. Send us your sponsor list and your site plan and we will put a package together.

Putting your sponsor package together

Tell us which visibility you have promised your sponsors. We translate that into concrete carriers, formats and quantities. Get in touch for a tailored quotation.