Promotional stickers

Promotional stickers: attention at the deciding moment

A promotional sticker works at the place and the moment where the buying decision is made: in the shop, at the shelf, on the door, on the packaging. Of all promotional material it is the cheapest per unit, and at the same time the material that sits closest to the till.

We print and cut promotional stickers for brands, retailers, hospitality, distributors and organisers of promotions and campaigns.

The formats and where they work

Shelf stickers and price stickers

Small, right beside the product. They interrupt the scanning of the shelf and pull the eye towards a single item. They work best with one figure or one word.

Window and door stickers

At the entrance, where the passer-by decides whether to come in. Here legibility from a few metres counts, not from close up.

Packaging stickers

A promotion or a claim on existing packaging, without the packaging itself having to be reprinted. For temporary promotions that is a considerable saving.

Giveaway stickers

For events, schools, trade fairs and sponsorship campaigns. Cheap, and they travel to places your advertising otherwise never reaches.

Seal stickers

On boxes, bags and envelopes. Little effort, and it turns every despatch into a brand moment.

Design: one message, large

Promotional stickers rarely fail on the printing and almost always on the design. The most common mistake is trying to say too much on a small surface.

What works: one message, set large, with strong contrast and plenty of white space. A percentage, a date, a single word. What does not work: a logo, a strapline, three product benefits and a QR code on five centimetres.

Think about reading distance too. A shelf sticker is read from half a metre, a window sticker from five metres. Those are two completely different designs, even for the same promotion.

Material and finish

Paper is the most economical and is fine for giveaway stickers and short-running promotions indoors. Vinyl resists moisture, abrasion and cleaning, and is therefore the choice for windows, packaging and anything that gets handled.

For stickers on glass there is a version with the adhesive on the printed side, so they are applied from the inside and read from the outside — protected from the weather and from being picked off.

A matt finish reads more calmly; a gloss finish catches the eye more but reflects under retail lighting. For large formats in a window we generally choose matt.

Removable or not

For temporary promotions, choose a removable adhesive. A strongly bonding sticker that has spent three months on a shop window leaves adhesive residue that has to be taken off with a scraper. On packaging the customer takes home that is a detail; on the window of your own premises it is not.

What determines the price?

Promotional stickers have no fixed unit price. The cost follows from the size and the shape, whether they are cut to contour, the number of pieces — by far the largest factor, because the set-up cost of the cutting die and the printing is spread across the run —, the material and the finish, whether the adhesive is permanent or removable, and whether we produce the design.

Give us the run, the size and the application, and you will receive a quotation with those items visible. Feel free to ask for a price on two run lengths side by side; the difference per unit is often surprising.

Requesting a proposal

Send us your promotion and brand guidelines. We will produce a design that works at the intended reading distance and show you a proof before production.

One-way vision for shop windows

Perforated film shows a full image from the outside while you look straight out from the inside. That makes it the obvious choice when you want to use the whole window without darkening the shop. For chains we fix the templates, so every branch can reorder the same campaign in the same brand style without a fresh design process.