LED screens

LED screens for advertising, indoors and out

An LED screen shows moving images, video and changing messages on a surface made entirely of light-emitting modules. Unlike an illuminated panel, the light comes straight out of the image, which keeps the screen legible even in full daylight. That makes it the most eye-catching form of visual communication for a façade or a shop.

Screens suit retailers who want their window to move with the campaign, companies that want to make use of a façade on a busy road, local authorities with an information screen on a square, and reception areas where visitors wait. We supply, install and configure the whole set-up, including the control system.

Applications

• Façade screens along arterial roads, for your own advertising or for rental.
• Window and in-store screens that show promotions without new print work.
• Information screens in reception areas, waiting rooms or canteens.
• Sports and event screens, fixed or mobile, for scores, images and sponsors.
• Exhibition stands and pop-ups, where movement makes the difference.

Versions and technology

The main distinction is indoor or outdoor. Outdoor screens need far higher brightness to compete with sunlight, plus sealing against rain, dust and temperature swings. Indoor screens may be softer: too much light in a small space is unpleasant.

The second choice is the pixel pitch: the distance between two LED points. The smaller that distance, the finer the image and the closer you can stand without seeing the dots. A screen viewed from twenty metres does not need a fine pitch; a shop window screen does. Too fine a pitch for a long viewing distance is the most expensive mistake you can make.

You then choose between a fixed frame, a recessed cabinet in the façade, a mobile trailer or a modular wall. Screens are built up from cabinets, so the format is largely free.

Control and content

A screen is only as good as what is on it. It is driven by a media player with software that lets you manage playlists, time slots and several screens at once, usually straight from a browser. Plan from the outset who creates the content and how often it is refreshed. A façade screen that repeats the same images for months loses its effect.

Keep the image simple: little text, a large typeface, high contrast and calm transitions. What looks good on your monitor is often illegible at ten metres.

Installation, rules and maintenance

An outdoor screen on a façade or along a public road generally requires a Belgian planning permit, and local rules apply on brightness, change frequency and nuisance. Provide automatic brightness control so that the screen dims at night. We go through what the municipality and the tender specification prescribe with you before you order.

Technically you need a separate power supply, sound anchoring and access for maintenance. If the screen sits against a wall, choose modules that can be serviced from the front. Maintenance is limited: cleaning, keeping the ventilation clear and checking the control system periodically.

When is an LED screen not the right choice? For a message that stays the same for years, built-up letters or an illuminated sign are calmer and cheaper to run. And where strict rules on light nuisance apply, a non-dynamic solution is often the only feasible one.

What determines the price?

The determining factors are the screen area, the pixel pitch, the indoor or outdoor version, the brightness required, the type of cabinet and frame, the supporting structure and façade preparation, the electrical supply, the media player and software, and the installation including work at height. A service contract, spare parts and the production of the content also play a part. We calculate on the basis of your situation or of what the tender specification prescribes.

Mapping out your screen together

Send us the location, the viewing distance and what you want to use the screen for. We will propose a size and pitch and draw up a tailored quotation. Feel free to get in touch.